FK NORMAL headquarters are based in London, while our production takes place in Le Marche, Italy. The latter is known as ‘The Shoes Valley’ thanks to the 2,000 industries and 30,000 footwear professionals who inhabit the lush green valley. For over 50 years, Le Marche has served as the design, marketing, innovation and production hub form some of the most important fashion brands in the world. Think Gucci, Prada, Tod’s, Chanel, Fendi, as well as many new upcoming independent brands. It seemed like the perfect place for us to make our footwear.
Yet the history of Le Marche spans further than many of these modern brands. The Shoe Valley is where modern shoemaking was invented. Since 1901, it has been the world’s oldest and most prestigious shoe manufacturing district. There are no finer hands in the field, which is why we chose it as our crafting center.
During the manufacturing process, your shoes will be painstakingly crafted with the finest workmanship. Each pair is custom made, combining a variety of traditional and modern techniques to produce a product that’s as unique as you. FK NORMAL are designed in Britain and perfected in Italy.
Each shoe is made from high-quality materials that are sourced and processed in Italy. Whether it’s the pristine leather and suede or the vegan materials, you can guarantee a product that looks and feels incredible. There’s a reason some of the world’s premier brands use Italian leather for their shoes.
Our shoes use the finest quality materials and are made to last. You’ll feel the craftsmanship in everything, from the comfort and style to the finer details of each pair.
Because each of our products is made to order, we’re bringing back the excitement of the ‘wait’. Fast fashion is bad for the environment, so we’ve focused on delivering sustainable and ethically conscious products.
Quality can’t be rushed, which is why our shoes take two weeks to arrive. From the moment you order, our experts spend time crafting your footwear using the finest materials and traditional methods. We promise that the wait will be worth it.